ACTIVATIONS

Experience the convergence of the digital and physical realms through our captivating activations. Witness art come to life as we seamlessly blend digital innovation with tangible manifestations, offering a unique and dynamic encounter that transcends traditional boundaries.

Within the dynamic panorama of Madrid, on the prominent Paseo de la Castellana, the A&G building is ready for a transformative event: "Take Over Madrid" by Andrés Reisinger.

The choice of Madrid holds sentimental value as the meeting point where Reisinger's artistic journey began a decade ago, inspired by flâneur explorations and the psychogeography concept proposed by Guy Debord.

Al Balad is recognised as UNESCO Heritage Area and stands out as a historic district celebrated for its traditional charm, characterised by ancient architecture, winding alleys, and vibrant markets, providing visitors with a window into the city's deep-rooted traditions and cultural legacy. And this was the chosen location for this incredible art installation.

The astonishing realism of AI artwork is now so close to perfect that it has the ability to trick almost anyone into believing that it truly exists. And the captivating art takeover in question, the Al Balad area of Jeddah, is an example of this remarkable fusion of beauty and technological innovation, blurring the lines between reality and artistry in a truly remarkable way, begging the question, is this real?

Immersed in the vibrant tapestry of artistic exploration and architectural splendor, the RF.C Collection is thrilled to unveil the outcome of a profound collaboration with the iconic Casa Batlló in Barcelona. This ambitious project melds the digital ingenuity of Sofia Crespo with the enduring cultural resonance embedded within Antoni Gaudí's architectural opus.

With “Take Over”, Andres Reisinger continues to explore a new intersection between art and technology, between the physical and the digital realms. The artist treats his social media channels similarly to a real estate platform; as soon as Reisinger posted the various “Take Over” artworks’ expressions on his Instagram, questions on addresses and exhibition hours to visit the installation in person began to arise.

S.2122 is meant to be a realistic view on the future of climate change. One where both the real severity of the problem is represented, yet also the sure will and strength of the human species to survive is also made evident. The artwork represents a vision of society 100 years in the future.

Refik Anadol's "Unsupervised" exhibition at the Museum of Contemporary Art in New York is an exquisite fusion of artificial intelligence, art, and the rich history of the Museum of Modern Art (MoMA). Anadol, renowned for his groundbreaking media works and public installations, invites us on a transformative journey that challenges our understanding of technology, creativity, and modern art.

Beyond Digital explores the resonances and dissonances apparent within the hybridization of art and technology, embracing the new forms that emerge through such slippages. Rather than suggesting a transcendence or subsuming of the physical by the digital, these artists employ an interplay between the two.

"HUMAN ONE," a groundbreaking artwork by digital artist Mike Winkelmann, has captivated audiences across the globe on its world tour. Beginning its journey at the Castello di Rivoli in Italy, followed by an enchanting display at M+ in Hong Kong, and currently gracing the Crystal Bridges Museum of American Art, "HUMAN ONE" challenges the boundaries of contemporary art. In his own words, Winkelmann describes it as "the story of the first human born in the Metaverse," an ever-evolving, dynamically changing hybrid digital and physical masterpiece. This curatorial text seeks to explore the profound impact of "Human One" and the artistic journey it represents.

The show opens with Refik Anadol’s new site-specific installation for Palazzo Strozzi’s courtyard, a reimagination of the interaction between digital and physical architecture through a hypnotic, holistic experience. Artificial intelligence algorithms produce illusionistic visions that challenge one’s understanding of reality in his work. The show continues in the ‘Strozzina,’ a Renaissance palace dedicated to contemporary art in the heart of Florence, where each of the Strozzina rooms include a succession of immersive works and installations made by the participating artists.

Anadol's installation, "Machine Hallucinations: Coral," unfolds from the ongoing research at Refik Anadol Studio, exploring data aesthetics based on collective visual memories of nature. This site-specific data sculpture, designed for Art Basel Miami 2021 in collaboration with Aorist Art and Faena Hotel Miami Beach, graced Miami Beach. Anadol and his team meticulously collected 35,742,772 images of coral from publicly available social media platforms, processing them with machine learning classification models.

Moco x RFC - currently on display in the New FuTure exhibition - features twelve new digital art pieces by forward-thinking artists creating at the edge of art and technology.